PROJECT: ALFREDO DE LA FÉ ENT.
Paulina was given the opportunity five years ago to translate over 57 years of Alfredo De La Fe's musical expertise into the digital realm. At that time, Alfredo did not have a website or an online brand identity. Through a comprehensive benchmarking study and a careful review of business and digital viability, Paulina created a Brand Identity Manual that included the mission, vision, objectives, and purpose.
She developed a robust digital marketing plan with specific KPIs and a clear timeframe. This plan involved identifying their current audience and targeting future audiences over the next six months, segmented by demographics such as Boomers, Generation X, and Millennials. Paulina launched a website from scratch and established a presence on all major digital music distribution platforms, as his catalog was being uploaded digitally for the first time. Here are the digital outlets she created and continues to maintain.
Through these platforms, Paulina has successfully engaged with a diverse audience and expanded Alfredo's digital footprint. She is committed to continuing this growth and ensuring that Alfredo De La Fe's legacy reaches new heights in the digital age. She is excited about the opportunity to bring her unique blend of experience, skills, and unwavering determination to this company.
